By Our People, For Our People – How Culture Playbook & Culture Stars Came to Life
At Liberty IT, culture has never been a side project, it is the foundation of everything we do. It’s what connects our people, fuels innovation and helps every individual bring their best self to work.
That belief has now taken shape in our new, people-powered initiative: the Liberty IT Culture Playbook — a living reflection of who we are as a community. Co-created from employee feedback, ideas and stories, the Playbook captures what makes us distinctive, inclusive and united by purpose.
“Feedback from our teams told us they wanted us to talk about our culture more, to help them feel better connected to the bigger picture. It has been created from real employee stories and honest feedback. The Playbook captures who we are - an organisation that is inclusive, innovative and supportive. It’s very much a reflection of how every individual plays a role in shaping our shared culture and driving the future of Liberty IT.”
Emma Mullan, Senior Director of Talent at Liberty IT
Six Pillars, One Purpose
At its heart, the Culture Playbook is about connection, bringing clarity and shared purpose to how Liberty IT works together. It celebrates individuality while highlighting the common threads that unite us: being part of something bigger, embracing change and inspiring others to do the same.
The Playbook is built around six cultural pillars that define who we are and how we grow together: ‘Be part of the big picture’, ‘Be here, change here’, ‘Be inspired’, ‘Be challenged. Be challenging’, ‘Be brilliant’ and ‘Be yourself’.
Together, these principles form a shared compass, guiding how teams work, grow and support one another. They also give language to something Liberty IT’s people have always felt — that the company’s strength lies in collaboration, curiosity and care.
Recognition That Reflects Our Values: Culture Stars
As part of the Culture Playbook initiative, Liberty IT also introduced Culture Stars — a peer-selected recognition programme celebrating employees who live the company’s values in real, everyday ways.
The initiative invites our people to nominate colleagues who make a positive difference, whether by mentoring others, driving innovation or creating a sense of belonging within their teams.
“Our Culture Stars are everyday champions who reflect our culture - role models of what it means to lead with empathy, think creatively and uplift others. In the months ahead we’re looking forward to shining a light on their stories - real moments of connection, leadership and innovation that bring our culture to life”
Emma Mullan, Senior Director of Talent at Liberty IT
To make the process even more inclusive, the team built on Liberty IT’s innovation roots by introducing LibertyGPT, an internal generative AI assistant trained on the Playbook content to help employees craft their nominations.
The first group of Culture Stars was recognised at Forward Live, Liberty IT’s internal conference celebrating innovation and connection across the business.
Their stories will continue to be shared in the months ahead, showing what it means to live the Playbook, not just read it.
Join a Workplace Where Culture Leads the Way
If you’re inspired by a workplace where people shape the culture and innovation goes hand-in-hand with collaboration, discover more about life and careers at Liberty IT here. Join us and be part of a culture built by our people, for our people!
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